About Us

The Birth of an Idea

Based in Tampa, in the middle of the Sunshine State, Indigo Bee was started in late 2006 by Trista Page, a mom of three little girls.  While in college in the early 90's (go USF BULLS!), she developed a business plan in a required course for her Finance degree.  The business plan was developed for a natural skin care and makeup line.  Being young and inexprienced, the plan was a super idea, but the fictitious company was bankrupt by year five.  She still received a "B" in the class due to the extensive research and her creative packaging and marketing ideas.  The idea, put on the back burner while she pursued a career in the finance and banking sector, was simmering in the background. 

Fed up with the quality of soaps and skin care products sold in the mass marketplace filled with preservatives and chemicals, she decided to dust off the business plan and start anew. Plus, having a daughter with a life-threatening allergy to all nut products and terrible excema, she couldn't find any bath products that didn't make her daughter's condition worse.  Perfect conditions for an entrepreneur!  The result was Indigo Bee and the first product was natural 100% vegetable oil soap.  The soap was made in her kitchen at home while her baby girls were asleep, hence the "Crazy Soap Lady" moniker her husband bestowed upon her at 11pm one night in the middle of a batch of Rosemary Peppermint soap.  The name stuck and is still present in everyday business.